Time-Based Social Media Trends
Social media support for David Cameron is strongest between 6.30am and 8.30am and support for Ed Miliband rallies in a big way at around 10.30am, read into that what you may ...
Controversial or not, there have been a few distinct patterns that we have noticed on social media during this election, especially between influencers and conversations in the wild.
Media Monitoring in Election Analytics
For a while now we have been tracking the election across social media. In particular looking at key sentiment words during the election debate was very revealing
So the big questions are
how much does social media reflect the voting intentions of the public
how much does social media influence affect the election outcome
In order to track this we have been looking at conversations and influencers
Influencer Impact vs. Organic Conversations
It is clear as I write this that the influencers around the conservatives and UKIP are out of proportion to the actual conversations happening. Will an active social media campaign pay? I hope you find it as interesting as we do, only time will tell how closely it correlates with the actual results.